Southbound
Southbound
Growth & paid social

Spend that builds momentum.

Southbound is a growth agency built around paid social and performance creative. We pair fast creative testing with disciplined buying, and we report on what actually drove the result.

Founded — 2018Focus — Paid social & creativeModel — Retainer or sprintReach us — [email protected]
2018Agency founded
CreativeAt the core
FastTesting cadence
ClearNumbers you can act on
What we do

Growth, powered by creative

Media and creative under one roof, so testing moves fast and learnings compound.

01

Paid social

Full-funnel paid social bought with discipline — built on creative that earns attention and converts.

  • Meta
  • TikTok
  • Pinterest
02

Performance creative

A steady stream of ad concepts, hooks and edits, tested fast to find what works.

  • Concepts
  • UGC
  • Motion
03

Landing & CRO

Landing pages and conversion experiments so more of your traffic turns into customers.

  • Landing pages
  • A/B testing
  • CRO
04

Measurement

Clean tracking and dashboards so you can trust what the numbers say, and act on them.

  • GA4
  • Pixels/UET
  • Reporting
05

Growth strategy

Budgets, offers and channel mix built around your unit economics, not guesswork.

  • Planning
  • Offers
  • Forecasting
Selected work

Results, described plainly

All work
DTC case study
DTC

A DTC brand scaling paid social

Faster creative testing and tighter buying let a consumer brand scale spend while holding its target efficiency.

Creative case study
Creative

An app filling its top of funnel

A performance-creative programme kept fresh hooks in market and lowered the cost of a new install.

CRO case study
CRO

A subscription brand converting more traffic

Landing-page tests lifted the share of visitors who started a trial, without spending a dollar more on media.

How we work

Built to move fast, honestly

No fluff. Four stages, each with a clear output and a decision point.

01

Dig in

We learn your numbers, offers and audience before we spend a dollar.

02

Set up

We agree budgets, tracking and the first wave of creative to test.

03

Test

We ship creative fast, read the data, and double down on what works.

04

Scale

We scale the winners and report on what actually drove the result.

Ready to build some momentum?

Tell us your goals and your economics. We’ll come back with an honest view of what growth is on the table.

Get a proposal