
A DTC brand scaling paid social
Faster creative testing and tighter buying let a consumer brand scale spend while holding its target efficiency.

Southbound is a growth agency built around paid social and performance creative. We pair fast creative testing with disciplined buying, and we report on what actually drove the result.
Media and creative under one roof, so testing moves fast and learnings compound.
Full-funnel paid social bought with discipline — built on creative that earns attention and converts.
A steady stream of ad concepts, hooks and edits, tested fast to find what works.
Landing pages and conversion experiments so more of your traffic turns into customers.
Clean tracking and dashboards so you can trust what the numbers say, and act on them.
Budgets, offers and channel mix built around your unit economics, not guesswork.

Faster creative testing and tighter buying let a consumer brand scale spend while holding its target efficiency.

A performance-creative programme kept fresh hooks in market and lowered the cost of a new install.

Landing-page tests lifted the share of visitors who started a trial, without spending a dollar more on media.
No fluff. Four stages, each with a clear output and a decision point.
We learn your numbers, offers and audience before we spend a dollar.
We agree budgets, tracking and the first wave of creative to test.
We ship creative fast, read the data, and double down on what works.
We scale the winners and report on what actually drove the result.
Tell us your goals and your economics. We’ll come back with an honest view of what growth is on the table.
Get a proposal